GlobalStyle: From 3 CS Agents to 1 + MINGHAO
Background
GlobalStyle is a fast-growing cross-border e-commerce brand selling fashion accessories to 15 countries across Europe, Southeast Asia, and Latin America. Their customer service team handled inquiries in 8 languages — but only had 3 agents who spoke 3 languages combined.
Challenge
Customer satisfaction was dropping as non-English inquiries piled up. Hiring multilingual CS agents would cost $36,000+ per agent per year. Machine translation tools were inaccurate for product-specific terminology. They needed real-time interpretation that understood their product catalog.
Solution
GlobalStyle installed MINGHAO on their existing workstation with an RTX 3090 GPU. They built a product-specific glossary with 500+ fashion terms in 8 languages. One agent now handles all inbound calls using MINGHAO real-time interpretation — speaking their native language while customers hear responses in theirs.
Results
"MINGHAO did not just save us money — it let us enter 3 new markets we could not serve before. One agent now handles what 3 could not."